STORYTELLING THROUGH AN ENGAGING ART COLLECTION
CREATING UNIQUE AND EXTRAORDINARY EXPERIENCES WITH ORIGINAL ART FOR HOTEL PROPERTIES AROUND THE WORLD.
Due to the rapidly growing luxury hotel market, hotels are now seeking a way to distinguish their business from the competition, by creating a clear brand identity and offering a truly unique guest experience. Building a carefully curated and engaging art collection with VELVENOIR can help achieve this. Selected artworks would serve as both an aesthetic and financial asset, but would also generate marketing and publicity for the hotel through clients sharing images and locations via social media.
Personal art consultation with client
Understanding our clients' vision, requirements and target audience of the planned hotel is crucial for us. Therefore a personal meeting is essential to establish the scope of work for us, the client and the designated design team.
ART CONCEPT / BRIEF
As each hotel is a unique project for us at VELVENOIR, we are keen to develop a concept that strives to engage with guests, so they make an emotional connection with the hotel and its staff from the first moment they arrive at the hotel. This “emotional luxury” also relates to the ideas of authenticity and heritage. Therefore, we seek to develop and execute an art concept that inspires and engages guests with each hotel brand, with an authentic artistic connection that invites guests to experience the rich cultural heritage of surrounding areas.
Once the art concept was approved by design team, VELVENOIR creates the art story for the hotel. Understanding that the design itself will capture the essence of the hotel brand - We bring in regional artworks, installations and commissioned artworks to tailor a truly unique guest experience. Selected artworks would serve as both an aesthetic and financial asset, but would also generate marketing and publicity for the hotel through clients sharing images and locations via social media.
VISUALIZATION of the art concept
PROCUREMENT & TRANSPARENCY
Throughout our contract period with our client, we ensure to cover all topics with clarity, transparency, and accuracy during the realization of each hospitality projects. Part of this process is to offer our clients the highest standard of account management, ensuring the artwork, installation and commissioned for the hotel are procured and controlled precisely.
ON-SITE INSTALLATION / COMPLETION
Each project we complete, we work with a qualified team of consultants, art professionals to install the art securely on site. Through our many years of experience and resources in other professions, we can offer our clients the highest standard of site management to suit their requirements. The final stage of the art process is key to bringing the client´s art requirements to fruition, delivering on time, with excellence. We conclude each hospitality project with a “white glove”<br /> installation of all artworks placed and installed in each room, public area and outdoor areas - with the goal of a seamless handover to our clients.
BRANDING / APP & WEB DEVELOPMENT
We´ve partnered up with branding and web development experts to assist our clients with regards to communicating the entire art concept right from the start when guests visiting the hotels' website. For us, it is important to offer everything from one trusted source – and even long after the project has been completed the team behind VELVENOIR will still assist you with any queries on the completed art collection and website as well as PR material.
POST MANAGEMENT OF ART
We offer full support covering the professional handling of all practical art-related issues such as bespoke framing, restoration, insurance, delivery and expert installation, even after years the art has been placed on site at the hotel property.